Professional communication and marketing – EFT Netherlands Foundation, Utrecht / Villamedia

The EFT Netherlands Foundation has been working on improving relationships for 15 years. Our mission is to contribute to good relationships – through the use of EFT, Emotionally Focused Therapy – in order to improve health and well-being. Therapists worldwide have been working successfully with this scientifically validated method for more than 40 years and their number is growing.

We are looking for a communications and marketing professional

What is EFT
EFT is now the best-researched relationship therapy and has been proven effective, which was preceded by 40 years of scientific research by Sue Johnson in Canada. The method provides powerful connections between people. We spread the method in various ways, through therapy, training, but also through the Houd me Vast course, online and through the publication of (manual) books. There are variants for families, individuals, in municipalities, in mediation or in-company.

The organisation
Over the past 15 years, EFT Netherlands has trained more than 4,000 professionals in the application of EFT. Knowledge transfer is an important means of making EFT more widely accessible and further disseminating. EFT organizes 40 high-quality training courses and webinars for professionals every year. Approximately 900 relationship therapists are affiliated with the foundation. The EFT Foundation is publisher of 14 publications and contributes financially to the chair of Sustainable Relationships & Welfare, Radboud University, Nijmegen. The foundation wants to perpetuate and further strengthen this offering and make EFT known to a wider audience. The EFT board consists of 6 people who are partly involved in the implementation. The director and the board are supported by a professional back office organization in the city of Utrecht.

The function
The core of your role is to strengthen external communication and marketing with the aim of increasing our visibility, fame and expanding our students and EFT participants. In this position you are responsible for developing and executing marketing communication that puts EFT clearly and appropriately on the map. You navigate effortlessly between off- and online media and you guarantee good content. You know and research what is needed to present EFT and our services in an appropriate and, above all, relevant way.

What are you going to do?
With your targeted approach you ensure that our supporters know exactly what EFT means for them.

You make our people, services and products visible and together with your colleagues within EFT you provide the right relevant information. You are the quality controller of our communication tools: you professionalize and streamline communication online and offline, newsletters, printed flyers and leaflets, you put EFT further on the map, also through participation in conferences and events. You describe the right message and develop the means to reach, inform and activate the target groups. In the meantime, you ensure that the latest news is on our website and we captivate and engage our supporters and broader audience with appealing content on our social media. The publisher supports you in your role. If support is needed for our projects, you are flexible and deployable.

Who are we looking for?
You are aware of (the latest) developments in the field of communication and marketing

You are someone who quickly switches between different activities and executive matters. Where you think creatively and solution-oriented. You like dynamics and work independently, you know what good organization is. You structure and continuously improve marketing communication processes in order to make EFT’s activities more effective. You are a team player who can listen and also know how to inspire colleagues, you think along and move forward. You provide a thorough strategic plan based on the wishes and assignments from the management, the board and input from the back office. You have a ‘can do’ mentality and also enjoy results together with your colleagues.

Profile:
Affinity with and commitment to the mission of EFT

• HBO/WO education in the field of communication/marketing (required).
• Eager to learn, able to quickly master new subjects.
• Facilitating and flexible; ability to quickly find a plan B.
• Strategic thinking and initiative, Organized and able to manage and prioritize realistic deadlines.
• Willing to sometimes work outside of your own working days.
• Experience with campaign development and collaborations with external agencies.
• Current knowledge of communication trends, advantage experience with SEO, SEA, GA.

Our offer:
This position is largely performed in the office. Our office in the WTC Utrecht is part of an interesting mix of large and small companies. The modern, sustainable office building offers an inspiring working environment with a high-quality range of services. It is easily accessible and is located right next to Utrecht Central Station. In the future we will move to another location in Utrecht.

• A 16- to 20-hour working week.
• Internal EFT training (required) to acquire knowledge of EFT ideas.
• Annual contract, with the prospect of a permanent appointment.
• Possibility to follow additional EFT training.
• Salary depending on experience and education, between €3200. and €4500 gross based on 36 hours.
• We do not offer our own pension plan for this position.
• Position to start on September 2, 2024 or earlier in consultation.
• Of course you will receive a laptop and travel expenses.

Procedure:
We look forward to receiving your motivation letter and CV before May 24by email to [email protected] Attn. Liesbeth Arends, director.

For more information, please contact us on 085 902 28 36.