Rotterdam, April 3, 2024 – MediaMarkt Netherlands has signed a 3-year contract as main sponsor of Feyenoord. The signature was signed today. On behalf of MediaMarkt, Chief Commercial Officer Bas Eijssink was present and on behalf of Feyenoord, commercial director Ruud van der Knaap was behind the table for the contract signing. The partnership starts on July 1, 2024 and is concluded until June 30, 2027.
Rotterdam and in the middle of society
MediaMarkt and Feyenoord found each other partly because of a number of commonalities and values: the head office of MediaMarkt Benelux is in Rotterdam, both organizations have a ‘no nonsense’ culture and are at the heart of society. Remko Rijnders, CEO of MediaMarkt Benelux, says: “MediaMarkt is the electronics chain for everyone. Whether they are gamers, gadget fanatics or customers who need a new TV or toaster. And so football is a sport for all people and Feyenoord is the club par excellence for everyone, wherever you come from.”
Also women’s team and youth
From next season, the logo of the new main partner can be seen on the shirts of the first men’s team and also on the training clothing for European matches, shirts of the women’s team and those of the youth. In addition, MediaMarkt will be prominently visible on the boarding along the field and will develop campaigns together with Feyenoord.
The electronics retailer also makes tickets for football matches, merchandise and access to events available to staff, customers and partners. In addition, the partnership will receive ample attention in the 55 stores in the Netherlands throughout the year.
Ruud van der Knaap, commercial director of Feyenoord, says: ”We are proud that a big name like MediaMarkt is joining our club. As the market leader in their industry, they are, just like Feyenoord, both an established name and a very ambitious party that wants to make even further progress. It is not without reason that their sporty and challenging motto is ‘Let’s go’. That is exactly what we will do together as partners. With the support of MediaMarkt, Feyenoord is taking another step forward towards a bright future. Conversely, we can contribute enormously to their commercial objectives, thanks to our great exposure and Feyenoord’s reach of millions through our media channels and our database.”
Social projects
Another reason for entering into this partnership is the involvement of both parties in various social projects and charities. For example, MediaMarkt is involved in the Forgotten Child Foundation, the Erasmus Challenge for students and supported the victims of the earthquake in Turkey. Feyenoord and its Foundation are very active when it comes to supporting social projects in the region and the country. MediaMarkt will also work with Feyenoord on a number of these projects.
International ambitions
MediaMarkt, which is active in 11 countries in Europe, is also charmed by the international success of the reigning national champion and its international ambitions. MediaMarkt is the market leader in Europe and sees a lot of connection in that regard too. Remko Rijnders says: “We are extremely proud of this strategic partnership. This is a special step for us in the Netherlands, which is a reflection of the development that MediaMarkt is going through here. But this is also a first in our international group. We strongly recognize Feyenoord’s great ambitions, passion, culture and people-orientation and that is an important reason for entering into this partnership.”
Diversity
There is also a lot of connection in the field of diversity and inclusion. Rijnders says: “Another reason we are so enthusiastic is that with our partnership we also support the women’s team and the youth. Diversity and inclusion are important to us. With our ‘Women in Retail’ initiative, we strengthen the position of women in the retail sector through all kinds of initiatives, such as recently during International Women’s Day where we organized a women’s lunch at our head office and hosted a TED speaker. Because we believe that more is always possible. Feyenoord thinks the same. In addition, young people often have a part-time job in retail or start their working life in this sector. Young people also know how to find us for gaming events, among other things. We are very much looking forward to working together in the coming years and are confident that this partnership will stimulate our growth and further strengthen the loyalty and experience of our customers.”
This article is a submitted article and is beyond the responsibility of the editors.
