If it was an Opt-In it wouldn’t work. I don’t know many people who voluntarily turn on advertising on their computers. MS is betting that the majority of people will not turn it off if it is not too irritating.
And then it falls into the category ‘many drops make a bucket full of water’. Someone else in a comment wondered whether this would actually yield anything. 10 billion x 0.1 cents is also a lot of money. And that for a product like Windows that MS still yields relatively little (the times of $2,000 for 1 Windows license are far behind us). This way they can still make it profitable.
Personally, I think this is a very bad trend: advertising on devices that you own. It falls into the same category as the advertisements in Android TV for streaming services that you do not have or the advertisements in LG TVs. We paid for it as consumers and a producer still sees an opportunity to generate extra income with a device that he has already sold.
I think this should be stopped. It is irritating and under certain circumstances violates privacy. But apparently too few people/organizations think this, because more and more ways are being invented to pull off such tricks.
Tags: Windows update introduces app ads Start menu Computer News
