Zwift increases prices by more than 30%

Material zone Zwift has implemented a significant price increase. From now on, a subscription no longer costs €14.99, but €19.99 per month. A price increase of no less than 33%, which they attribute, among other things, to inflation.

The difficulties the cycling industry is experiencing also seem to have an impact on Zwift. Earlier this year, 150 employees were fired and now the prices of their services are also being significantly increased. A subscription will therefore become €5 more expensive per month, while the price of an annual subscription will increase at the same pace, from €149.99 to €199.99.

The indoor training platform explains the price increase on the website. “We have worked hard since 2017 to keep our prices the same, despite growing pressure from inflation. Your subscription fees have enabled us to develop a platform and improve your experience on Zwift. We are proud of the additional benefits we have added since 2017.

“From group training to flexible training plans, to some of our latest features like the RoboPacers and the Climb Portal, taking you to the most iconic climbs from around the world. Zwifting has never been better. The best has yet to come. This change allows us to bring you even more benefits, new features and content experiences.”