Bol announces simplified top structure

We must continue to adapt to remain competitive, agile and successful. Bol is therefore adjusting its top structure and reducing the number of management positions from 9 to 6. This includes the elimination of the current management positions of Chief Marketing & Sustainability Officer, Chief Operating Officer and Chief Technology Officer.

Marketing and Logistics are integrated into the e-commerce department led by Oscar Hundman. As a B Corp certified organization, Bol is fully committed to its ESG strategy. That is why the ESG & Corporate Communications department is placed directly under the responsibility of CEO Margaret Versteden – van Duijn.

In addition, the position of Chief Technology Officer will be merged with that of Chief Product Officer to form the position of Chief Product & Technology Officer. Maite Zubiaurre, the current Chief Product Officer, will be responsible for this combined role and therefore also for the portfolio of Adrian McPhee, who left Bol earlier this year. Furthermore, the role of Chief Advertising Officer will be expanded with responsibility for new business models, led by Joris Scheepens.

In the context of these organizational changes, Chief Marketing & Sustainability Officer Boukje Taphoorn and Chief Operating Officer Vincent Weijers have decided to focus on new opportunities outside bol. Margaret Versteden – van Duijn, CEO of bol: “We greatly appreciate the dedication that Boukje and Vincent have brought in recent years. Their contributions have been invaluable in shaping bol’s success.”

Boukje Taphoorn started at bol in 2018. “Boukje’s excellent expertise as a top marketer has played a crucial role in strengthening bol’s position as the strongest retail brand in the Netherlands. And under her leadership, bol achieved its B Corp certification in 2023.”

Vincent Weijers has strengthened Bol since the beginning of 2020. “Vincent’s contribution to improving our logistics network has been crucial, including the explosive growth during Covid-19. Under his leadership, logistics quality and efficiency have greatly improved, making us ready for the future.”

“On behalf of the entire organization, I wish Boukje and Vincent every success and happiness in their further careers outside bol.”

From July 2024, the bol management will consist of six members: Margaret Versteden – van Duijn (Chief Executive Officer), Gert-Jan Janssen (Chief Financial Officer), Ellen Coopmans (Chief People & Officer), Oscar Hundman (Chief eCommerce Officer), Joris Scheepens (Chief Advertising & New Business Officer) and Maite Zubiaurre (Chief Product & Technology Officer).