As of today, a very special activation of Kinepolis can be admired in Westfield The Mall of the Netherlands. A HyperGram 3D video expression was created in collaboration with Distributed Media Group. HyperGram is an indoor media activation tool with holographic technology, which gives you a 3D experience without a screen, apps or glasses. Objects float through the air or move towards the viewer. The activation can be seen in Leidschendam until April 29. The same activation will then be shown at Utrecht Central Station from May 10 to 14.
It looks like something out of a sci-fi movie, the HyperGram activations. The 3D expressions are made with the most advanced hologram technology in ultra-HD 8K image quality, making the images very sharp and truly 3D-looking from all angles. Never before had something like this been seen in the Netherlands. Kinepolis itself naturally stands for the cinema experience with the best image and sound, so the link with Disturbed Media Group was quickly established. Together they created the very first HyperGram advertisement in the Netherlands, which can be seen from today in Westfield in Leidschendam and from May 10 at Utrecht Central Station.
About Kinepolis
Kinepolis Group NV was founded in 1997 from a merger of two family cinema groups and was listed on the stock exchange in 1998. Kinepolis stands for an innovative cinema concept that is considered groundbreaking within the sector. In addition to its cinema activities, the Group is also active in film distribution, event organization, screen advertising and real estate management.
In Europe, Kinepolis Group NV has 62 cinemas, spread across Belgium, the Netherlands, France, Spain, Luxembourg, Switzerland and Poland. Since the takeover of the Canadian cinema group Landmark Cinemas and the American cinema group MJR Digital Cinemas, Kinepolis also has 38 cinema complexes in Canada and 10 in the US.
Today, Kinepolis Group has a total of 110 cinemas in its portfolio worldwide, good for 1,124 screens and more than 200,000 seats. Kinepolis’ employees provide millions of cinema visitors with an unforgettable film experience every day. More information at www.kinepolis.com/corporate
Tags: Kinepolis participating HyperGram activation Netherlands
