Recent figures from Statistics Netherlands (CBS) show that consumers are increasingly making their purchases online. In 2023, almost eighty percent of people bought a product via the internet. It shows how important it is for companies to be visible on the web. Not only in the search engine, but also on social media, for example. The advantage of social media is that consumers can interact with an organization.
Many Utrecht companies choose a specialist in this area when applying online marketing. Hiring a marketing agency from Utrecht reduces the risk of an inefficient strategy or errors in the implementation of, for example, search engine optimization. It would lead to unnecessarily high costs and a waste of time. It is often not possible to build up sufficient knowledge yourself, as the core business of the organization must continue.
Developing a strategy with the latest trends in online marketing
When hiring an online marketing agency, developing a strategy is usually the first step. Take into account the latest trends in the field of online marketing. A good example of this is the application of artificial intelligence. With artificial intelligence, consumers can be helped more quickly, which reduces the chance that they will drop out prematurely. Consider using a chatbot on your own website.
The use of user generated content (UGC) is also popular these days. Translated into Dutch, this means increasing brand awareness of your own organization, based on content posted by consumers. Think of a photo of a product on social media, a review in the search engine, and so on.
Rapid changes in search engines
The challenge of applying online marketing correctly is that, among other things, the way in which websites are displayed in the search engine is constantly changing. It is important for companies to view search engine optimization as an ongoing process. Continuously adjusting the chosen strategy helps to obtain and then maintain high positions in the search results.
Various studies show that an average search engine user only looks at the first three to a maximum of five results. There is a good chance that the user will find the answer to his or her question on one of these five websites. If that is not the case, the user is quickly inclined to adjust the keywords used.
