Unabatedly less and less interest in the future
Preliminary note: Microsoft has a stake in market leader OpenAI for around $13 billion – then Microsoft’s own explanation of the deal is a little easier to read. “Through the partnership, the companies will jointly experiment with groundbreaking new technology like Azure OpenAI Service to develop innovative generative AI use cases across various business functions. This includes testing how Copilot for Microsoft 365 could help improve workplace productivity. (…) The company is currently exploring the use of generative AI-powered digital assistants on Azure OpenAI Service to help employees improve customer experiences, streamline operations, foster innovation, gain a competitive advantage, boost efficiency and uncover new growth opportunities.
What it really says here is that OpenAI is going to squeeze every drop out of those few last unreplaced economic units formerly known as ’employees’ and the marketing department is simultaneously going to see if they can get such a beautiful Coca Cola truck out of OpenAI’s unimaginable text-to-video generator can make Sora roll.
Furthermore, this entire press release is also just a kind of branded content paid for by Coca Cola for Microsoft. “Coca-Cola has migrated all its applications to Microsoft Azure, with most major independent bottling partners following suit.“
Worked hard for it, yes. But the real blow will of course be when OpenAI raises that investment of $7 trillion (7 times Dutch GDP) for the development of artificial general intelligence.
Tags: Coca Cola Microsoft billion development
