NOS News•today, 10:51•Amended today, 10:58
HelloFresh is generating more and more turnover from ready-made meals, according to the quarterly figures. Sales of meal boxes are declining. With the delivery of ready-made meals, the German company is compensating for the decline in meal boxes.
The ready-made activities generated a turnover of 496 million euros in the past period. That is an increase of 56 percent compared to a year earlier.
“Sales from ready-made meals already represent a quarter of sales and we expect this share to increase even further in the future,” owner Dominik Richter said in a statement. Sales of ready-made meals are expected to increase by approximately 50 percent this year. They are especially popular in the US.
In the delivery of meal boxes, turnover fell by almost 7 percent to 1.56 billion euros. Thanks to the growth of ready-made meals, total turnover rose to almost 2.1 billion euros, which is the highest quarterly turnover ever according to HelloFresh. The net profit amounted to 16.8 million euros.
