A perfectly normal app conversation
The vast majority of the Netherlands is not interested in reading an old-fashioned newspaper. Even more people are not interested in in-depth long reads about the European Union. The AD came up with something about that, you know. Because European politics must become SEXY again; people must RECOGNIZE themselves in the reporting. What does the Dutch recognize themselves in? SEND APPS.
Yes, the AD has recently started serving the people with reporting from Brussels in the form of a WhatsApp conversation with Hans Nijenhuis. This way the reader can think “Hey, I also have WhatsApp! I UNDERSTAND THIS!”. The role of the people is played by Renske Kruitbosch, who doesn’t ring a bell for anyone at all, but according to the AD “comedian from the Deventer area” is. Bright.
The latest edition of ‘Even Brussel Appen’ is of course again about a subject that is RECOGNIZABLE to the reader, namely telephone chargers. (“Hey, I have a phone too! How important the EU is… THANK YOU AD!”). Anyway, are you reading along?
Renske Kruitbosch, 3.12 pm: Hans, hello! I can only text for a short time because my phone is almost empty and I can’t find that damn charger anywhere. A hundred wires, not the right one anywhere. Chaos! Anyway, how are things in Brussels?
Hans Nijenhuis, 3.13 pm: Haha, recognizable! I have a drawer with cords for my camera, phone, laptop… But hey, I recently bought an iPad and guess what? The charging cable from my Dell laptop fits in there! Long live Toine Manders!
Hans Nijenhuis, 3.17 pm: Toine is the man behind the ‘universal charger’, as it is called in Brussels. The charger that fits everywhere. This MEP from Helmond is not into big visions but into practical solutions. When he started talking about it in 2008, there were thirty different charging plugs in circulation. Irritating. There must be a smarter way to do that, he thought. It then took about fifteen years….
Renske Kruitbosch, 3.18 pm: Practical solutions, not that bullshit in space. Well done! So the Netherlands cannot achieve this on its own, but the EU as a big boy can? And is this only arranged in Europe or will such a circus of cords be immediately introduced globally?
The ‘app conversation’ continues for a while, but the message is clear. Wow, the EU is so GOOD, isn’t it? And how simply Hans Nijenhuis can explain that, chapeau! And that Renske, SHAKING BELLYS! The times when Brussels was far from our bed are over. It is hoped that AD will come up with more formats like this. Something about the climate problem in Burkina Faso based on dick pics, or something.
