Ferrari and HP announce title partnership

Maranello (Italy), Palo Alto (USA), April 24, 2024 – Ferrari and HP Inc. today announce a historic, multi-year partnership. The partnership connects two of the world’s most iconic companies and includes a shared commitment to driving sustainable innovation and accelerating purpose-driven technology for the Scuderia Ferrari Formula 1 team, the Scuderia Ferrari Esports team and the Scuderia Ferrari Driver Academy.

In addition, the HP logo will debut on Maranello’s F1 cars ahead of the Miami Grand Prix scheduled for May 3-5, when the team will race as Scuderia Ferrari HP. The Scuderia Ferrari Esports team and the Scuderia Ferrari car driven by Maya Weug in the all-female F1 Academy series, introduced in 2023, will also race with the new name.

Uniting history and objectives for greater impact

HP and Ferrari are committed to accelerating sustainable innovation, whether through technology or sports. The companies will also work together to expand educational initiatives within their teams and communities and create lasting impact for future generations.

Energizing the teams through technology

As part of the partnership, the integration of HP’s high-performance products and services, including adaptive PCs and devices, conferencing technology and printing capabilities, will enable Scuderia Ferrari HP and the other “Prancing Horse” racing teams to increase training precision. and optimize strategic decision-making, both on and off the track.

Debut during Grand Prix of Miami

Ahead of the Miami Grand Prix, representatives from both organizations will be on hand for the unveiling of the Scuderia Ferrari HP livery, which will debut in a unique edition designed specifically for Miami. Ferrari CEO Benedetto Vigna, Scuderia Ferrari HP’s Team Principal Fred Vasseur, drivers Charles Leclerc and Carlos Sainz and HP CEO Enrique Lores will be present.

“Our founder passed on to us his constant will to make progress. This stems from our drive to innovate on road and track, as well as our commitment to a sustainable future, from CO2 neutrality to the education of the younger generation,” said Benedetto Vigna, CEO of Ferrari. “We have found the same values ​​in HP, making it an ideal partner. We look forward to starting our collaboration and taking on new opportunities and challenges together.”

“With technology, performance and exceptional craftsmanship fueling the future, the partnership between HP and Ferrari is a natural fit,” said Enrique Lores, CEO of HP Inc. “Both brands are built on rich histories that have stood the test of time. Through this unique partnership, we also have the opportunity to reach new audiences, drive business growth and create lasting impact for our joint customers and communities. Together we will leverage racing’s global stage to accelerate sustainable innovation.”