After years, Google still makes a profit with Cloud and earns more with YouTube ads – IT Pro – News

After years, Google still makes a profit with Cloud and earns more with YouTube ads – IT Pro – News
After years, Google still makes a profit with Cloud and earns more with YouTube ads – IT Pro – News
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A/B testing is taking place on YouTube with a new video codec AV1. Unfortunately, few mobile phones are generally able to moderately decode the new video codec software without a major impact on battery life. Low range, for example, 720p may be 30 frames, but in practice the battery will run out. A midrange such as the new Galaxy A55 also has no hardware decoder, and of course the Samsung Tab S8+ series also has no AV1 hardware decoding. And that has a bizarre impact on the performance of the YouTube application on mobile devices.

If you have Snapdragon 8 Gen 2 or later, fortunately you have the hardware decoder for these A/B tests. You can find out how to enable stats for nerds on your mobile.

Because Google urged manufacturers to install this hardware decoder 4 years ago, all brands, especially in the low and mid range, are now in a situation where you will currently have to choose new devices during the final transition to AV1 codec. how you will use your device if you do not have a hardware decoding unit on your SOC.

The flagships should support AV1 codec. The first tests started 9 years ago. There are a lot of complaints about it on Reddit.

At this time, Google has temporarily switched back as much as possible to the VP9 codec because almost all SOCS support it.

The moment the AV1 codec comes into effect, that’s it Ontopic time for me to start watching YouTube less. With devices you just feel that the cores are working optimally, such as the Samsung A55, which will soon have to be replaced if I want to continue watching YouTube during the transition to AV1.

These types of transitions have also taken place before, from the old H264/x264 to H265/x265 to VP9 codec that is common on Android mobiles at the moment but will become a thing of the past with exceptions.

If YouTube is important to you, check that your new mobile SOC supports the AV1 Codec.
https://tweakers.net/nieul-ten-koste-van-hevc.html

Google cares a lot about how much data storage a video has for the same quality. With older laptops that did not support H264 hardware, I decided not to watch YouTube at all.

The advantage of AC1 can be read here:

AOMedia Video 1 (AV1) is an open, royalty-free video coding format initially designed for video transmissions over the Internet. It was developed as a successor to VP9 by the Alliance for Open Media (AOMedia),[2] a consortium founded in 2015 that includes semiconductor firms, video on demand providers, video content producers, software development companies and web browser vendors.

https://en.wikipedia.org/wiki/AV1

The A/B test will start again soon, if you notice that when watching YouTube videos you suddenly see the battery percentage drop quickly and your device gets warm, then you can buy a new phone or just stop using YouTube , or just accept it.

The special thing about AV1 at the moment is that encoding takes so much time, but decoding is relatively efficient, on the desktop as well as mobile. Google has had its own implementation replaced by that of the VideoLan VLC project DAV1D.

Then I should have bought a more expensive phone is my final conclusion, because I still watch too much YouTube. At least for now.

Because advertisements are discussed in the article here as an important source of income for Google via YouTube, you have now read this account that I wrote about why I expect to see less advertising in the near future.

[Reactie gewijzigd door Terry A Davis op 26 april 2024 15:43]

The article is in Dutch

Tags: years Google profit Cloud earns YouTube ads Pro News

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