It had been in the air for a while, but now the bullet has finally been made: Viaplay remains the rights holder of Formula 1 in the Netherlands. The Scandinavian media company will broadcast F1 until at least 2029.
Viaplay has signed a new mega deal with FOM. The streaming service has owned the F1 rights since 2022 and can broadcast the premier class of motorsport for at least another five years. As a result, Formula 1 will be broadcast by Viaplay in the Netherlands, but also in Denmark, Sweden, Finland, Norway and Iceland until 2029.
Verstappen and Viaplay happy with this news
Red Bull driver Max Verstappen, Viaplay ambassador, reacts enthusiastically to this news. “I am very pleased that Viaplay has signed this long-term agreement with Formula 1. Like me, they strive to be the best, so we look forward to continuing our successful partnership. It is great to collaborate with Viaplay to share my achievements to bring the circuit to the viewers,” said the three-time Formula 1 world champion.
Photo: Viaplay
Roger Lodewick, the CEO of Viaplay Netherlands, is also very happy. “We are extremely proud that Formula 1 will also be part of our Viaplay offering for the next five years. The sport was an important part of the launch of Viaplay in the Netherlands. Now, two and a half years later, we have a great team, a varied a high-quality product and a bright future ahead. With our new local organizational structure, we are now even better able to respond to the needs of the Dutch public and to anchor Viaplay even better in the Dutch media landscape.”
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Tags: Viaplay broadcasts Netherlands
