National campaign: Talk about tomorrow today

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Elderly care

Posted on: March 29, 2024

Talk about tomorrow today

“What do I think is important for later?” 1 in 2 people between the ages of 60 and 75 talk about the future, new research shows. To stimulate the conversation about later, the Ministry of Health, Welfare and Sport (VWS) launched the national campaign ‘Talk about tomorrow today’ on March 20. BVKZ was also invited to be present at the start of this campaign

National campaign

By starting the conversation in time, you can later do the things that are important. The Talk Today About Tomorrow campaign calls for: Talk about how you want to stay fit, how you want to live and what you can do for each other if care is needed.

View the toolkits here

Activities in the region

Industry organization ActiZ already started the public approach in 2019 with all kinds of regional activities and room for healthcare organizations and others (municipality, welfare) to choose their own local approach. As a result of this commitment, more than 100 healthcare organizations, often together with regional stakeholders such as the municipality and welfare, are now actively discussing tomorrow

In addition, the Labor Market and Training Policy Foundation for Nursing Homes, Care Homes, Home Care and Youth Health Care and the Ministry of Social Affairs and Employment are also involved in the ‘About Tomorrow’ employee approach.

Source: VWS

The article is in Dutch

Tags: National campaign Talk tomorrow today

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