The Dutch Consumers’ Association discovered that cuts are being made in the ingredients of products. They examined the ingredients of more than 600 products from the supermarket and made a comparison with five years ago.
“The composition of more than one in four products had changed. This was often a minor change, but there were also major adjustments. 60% of the changes involved private labels,” reports the Dutch Consumers’ Association.
In a can of Jumbo chicken soup, the percentage of chicken dropped from 8.6% to 5.8%. At Albert Heijn, the percentage of ice cream in AH Slagroom Ice Cream fell from 32% to 23%. In the Becel Creamy product, the percentage of vegetable oil fell from 70% to 59%. These are just a few examples of cutback inflation.
Test Purchase responds
“With the cutback inflation, the producers will not try to sell you less for more money, as with the cutback inflation, but something of less good quality,” responded Laura Claeys of Test Aankoop in ‘De Wereld Onderwijs’ on Radio 1.
“They are going to fiddle with their ingredients and use cheaper ingredients and sell the product at the same price. It will certainly also happen in our country, because many of those products are to a certain extent the same. These are brands that are also found in Belgium.”
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