Boomerang appoints new management team led by CEO Publicis Groupe Netherlands

Boomerang, part of Publicis Groupe, will transfer the current day-to-day management to a new management as of July 1, 2024. After 18 years, the founders of Boomerang (Bo The, Alexander Veltman, Fikret Fetahovic and Eldin Fetahovic) are taking a step back.

The new management team was announced on Monday, consisting of Annika Drion as Operational Director, Milo Duyff as Commercial Director, Kim Trap as Business Director, Leila Popovych as Executive Director and Rico de Lange as Chief Creative Officer. This team will guide Boomerang, led by Isabelle Dacz, CEO of Publicis Netherlands, into the next phase.

Discussions have been going on for some time about the succession of the four original founders of the Amsterdam digital agency, which today has more than 200 employees. To utilize the versatility of the agency’s services, a group has been put together with years of experience within the agency’s various disciplines. In addition, each member brings experience from the agency world, both at a national and international level.

In 2021, the company became part of Publicis Groupe Netherlands. They wanted a seat at the table with international customers, to be closer to the media and to expand production capabilities.