The Garden Centers Structure Report 2024 shows that the Groenrijk store formula is the most popular when consumers search online for a garden center. Tuincentrum Osdorp follows closely and ranks second among the most searched for garden centers online in the Netherlands over the past four years. In the first quarter of 2024, the Hornbach store formula experienced the strongest percentage growth in online searches for garden centers.
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Ranking of the most searched for garden centers in the Netherlands
The analysis of the most common related searches in the field of garden centers shows that people often search for a specific garden center or store formula. Which specific garden centers and retail formulas are most searched for? The search volume of the most common garden centers and (online) store formulas has been measured over the past four years. It was measured how often people search for a specific garden center or retail formula related to garden centers. The figure below shows the most searched for garden centers and retail formulas with the average number of monthly searches over the past four years. The average number of monthly searches for a particular garden center or retail formula is a sum of all the different keyword combinations in which the garden center or retail format appears.
Average number of monthly searches over the past four years.
Groenrijk has been the most searched for garden center over the past four years. The top five is completed by Tuincentrum Het Oosten, Tuincentrum Osdorp, Tuincentrum Ockenburgh and Intratuin. Would you like to see the full rankings with exact figures and in-depth analysis? Then order the Garden Centers Structure Report 2024.
Hornbach strongest percentage grower Q1 2024
What developments do we see in search behavior for garden centers and retail formulas in the current year 2024? The figure below shows the percentage change in search volume in 2024 over the first quarter compared to the same period in 2023 for a number of garden centers and retail formulas compared to the average growth of the entire market. The entire market of garden centers and retail formulas grew by 55 percent in terms of search volume during this period. The figure below shows the relative increases most clearly. By setting the total at 0%, the seasonal influence/autonomous growth is neutralized and you get a clear picture of the increases.
Relative percentage change in the number of monthly searches in the first quarter of 2024 compared to 2023.
In the first quarter of 2024, Hornbach will be at the top of the list of risers. The Hornbach store formula experienced 423% more growth than the market average. The top 5 of strongest growers in terms of popularity are completed by Tuincentrum Van der Spek, Tuincentrum Borghuis, Tuincentrum Kolbach and Tuincentrum Van der Dussen. In addition, a number of garden centers are showing a significant increase in the first quarter of 2024. Are you also curious about the biggest losers in terms of the development of search volume in the underlying period and the exact figures? You can read it in the Garden Centers Structure Report 2024.
Source: Garden Centers Structure Report 2024
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